#24 - Piers Dickinson - Founder of Hyde & Hare - The Highs and Lows of Growing an E-Commerce Brand

Show Notes

In this week's episode, I'm thrilled to be joined by Piers Dickinson, founder of Hyde & Hare, a luxury interiors e-commerce brand inspired by the Danish Hygge lifestyle.

Piers's entrepreneurial journey began as a teenager buying and selling shoes on eBay. He eventually launched Hyde & Hare after a serendipitous conversation with Liz Hurley at a safari lodge in Kenya.

Piers talks about the challenges of starting and scaling a business, from packaging products at his kitchen table to expanding the brand internationally, sourcing high-quality products, and dealing with lawsuits from some of the world's biggest fashion brands.

He also reflects on the importance of work-life balance, mentorship, and his ambitions for growing Hyde & Hare.

If you've ever considered starting your own e-commerce brand, this episode is a must-listen. Piers shares not only the successes but also the challenges he’s faced, providing valuable insights to help you on your journey.

Expect to learn:

03.00 Starting Hyde & Hare

04.30 Building the Brand

09.20 Kenya Experience and Inspiration

11.30 Launching CDC Collections

16.15 Challenges and Growth

25.30 Understanding SEO Basics

28.00 Challenges of Entrepreneurship

29.20 Balancing Work and Life

35.15 Scaling the Business

49.30 Lessons Learned and Future Plans

Hyde & Hare