#30 - Why Cacao is the Healthier Coffee Alternative – Health Benefits & Building an Ethical Business with the Founders of Nature’s Joint

Show Notes

Did you know that ceremonial-grade cacao, the purest form of chocolate, has a range of health benefits? From improved sleep and heart health to lower stress, better skin, and a natural mood boost.

This product has been used for centuries, but what you find on the shelves today is far from its natural form.

In this episode, I’m delighted to be joined by Adam and Ash, the founders of Nature’s Joint.

As well as exploring the benefits of Cacao, we get into a deeper conversation about the importance of ethical business practices that empower local communities and resist exploitation by large corporations, and why buying from small businesses is beneficial for your health and the environment.

02:35 Health Benefits of Cacao

05:20 Historical Context of Chocolate

08:05 Starting the Business

16:55 Challenges in Importing

29:40 Marketing and Growth Strategies

34:32 Ethical Sourcing

35:00 Benefits of Buying from Small Businesses

39:02 Marketing and Authenticity

45:28 Investment and Maintaining Values

54:42 Purpose and Passion in Business

Discover Nature's Joint

Website - www.naturesjointcacao.com