#44 - Growing From Startup to Scale-Up - How Reflo is Bringing Genuine Sustainability to the Apparel Industry

In this week’s episode, I’m delighted to welcome back Rory MacFdyen, co-founder of Reflo, a sustainable performance wear brand.

Rory was one of the podcast's very first guests, so it was a pleasure to catch up and hear about Reflo’s impressive growth over the past year.

We dive into their journey from startup to scale-up, celebrating milestones like winning the Santander Growing Business Award, launching exciting new partnerships, and continuously innovating to drive sustainability in the apparel industry.

Rory also shares invaluable insights on the pros and cons of working in a startup, establishing company structure and values during scaling, navigating the dynamics of a co-founder partnership, and the critical role of hiring the right talent.

Expect to hear:

02:29 Growth and Expansion

04:25 Building a Strong Team

05:54 Leadership Dynamics

16:06 Sustainable Performance Wear

18:13 Partnerships and Innovations

25:52 Reloop - Reflo's Innovative New Prodcut

35:48 Sustainability Challenges and Greenwashing

42:05 Balancing Commercial Viability and Ethics

48:34 Building a Sustainable Business Culture

1:07:34 Expanding into New Markets and Sports

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