#49 - How to Grow & Exit a Successful Shopify Business – 5 Steps to Double Your Profit with Dan McClen

Show Notes

Dan is an e-commerce expert who turned his Shopify side hustle into a £5 million revenue business. In this episode, he reveals how he scaled his company, maximised profitability, and ultimately exited successfully.

The 5-Step Formula to Doubling Profit:

Most Shopify store owners focus on traffic and ads, but Dan shares his proven strategy for increasing profit margins - giving you more cash to reinvest in customer acquisition.

Accountant’s Guide to Running a Profitable Business:

With his finance background, Dan breaks down how to structure your business for sustainable growth, so you’re not just making sales—you’re building a long-term success story.

What Happens After a Successful Exit?

As an ambitious entrepreneur, what do you do after selling your business? Dan reflects on his journey and shares what he’d do differently if he started again.

Whether you're launching a store, scaling to six or seven figures, or planning your exit, this episode is packed with actionable insights. Don’t miss this masterclass in e-commerce success!

01:39 From Corporate Career to Entrepreneurship

02:07 Why Entrepreneurship?

03:16 Starting the Business

07:56 Scaling and Hiring

15:56 Understanding Unit Economics

19:00 5 Step Formula to Double Your Profit

47:33 Lessons Learned

48:29 The Waitlist Strategy

49:05 Balancing Profit and Growth

53:51 The Importance of Customer Experience

58:24 Resilience in Business

01:07:39 Future Ambitions and Projects