#51 – Is the Corporate Career Dream Over? What Graduates Should Do Now with Peter Wood (The Graduate Guide)
This week, I sit down with Peter Wood, co-founder of The Graduate Guide, to discuss the biggest challenges facing university graduates in today’s job market.
With AI, automation, economic downturns, and the decline of traditional corporate careers, graduates are questioning whether a 9-to-5 job is still the best path.
We explore why the graduate job market is so challenging, how to stand out in a competitive job market, the importance of personal branding on LinkedIn, and how to leverage social media for career success.
Peter also shares his journey from history student to startup founder, offering insights on networking, breaking free from societal career norms, and finding opportunities beyond traditional corporate jobs.
If you're a student, recent graduate, or considering a career change, this episode will give you practical strategies to future-proof your career, land better job opportunities, and navigate today’s evolving job market.
00:00 Trailer
01:08 Challenges Facing Graduates
02:03 Navigating the Job Market
03:48 The Graduate Guide Mission
05:12 Corporate vs. Entrepreneurial Paths
08:04 Advice for Non-Traditional Career Paths
09:10 Building a Personal Brand
21:26 The Role of AI in Recruitment
35:56 The Power of Personal Branding
38:41 Building Your LinkedIn Presence
41:50 Balancing Career and Personal Life
45:47 Overcoming Social Pressure and Cringe
56:14 The Journey of Building a Business
01:00:20 Joining the Entrepreneurial Community
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